https://www.sammcmenamin.com/about daily 0.75 2022-07-30 https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/03c7e195-34b6-4d68-a46f-f4e01b34d96a/sam-portrait-final-crop.png https://www.sammcmenamin.com/old daily 0.75 2021-07-29 https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1585590455798-OOWKL9D7B0KWDAKUDRIV/81Ux%25252BqhSf3L._SL1200_.jpg Old - How Jane Krakowski got me on the Tony Awards... We put the comedy first—literally. To help position the adaptation of one of the funniest films of all time as the funniest new musical on Broadway, Tootsie the Musical Comedy became: Tootsie the Comedy Musical. I call it an Aha (ha ha) moment. Forbes gave the switcheroo a thumbs up in its review: “…historically, the last two words are the other way round. But ten minutes into this adaption, you realize immediately why the producers made that change. Tootsie is knee-slapping, zinger-line-filled, steeped-in-slapstick, hot-damn funny.” Jane Krakowski used her mouth to say my line on national television at the Tony Awards Below, please enjoy my favorite lines that didn’t get a callback… Role: Copywriter https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1585439318300-GJM2LO31MTGB79QGH4D5/Screen+Shot+2020-03-28+at+7.48.16+PM.png Old - How we made peace in the Middle East happen… We dared audiences to “feel something different” with an awards campaign that let emotion sing loudly for the seductively subtle musical, The Band’s Visit. Audiences (and voters) couldn’t help but embrace this story of a lost Egyptian band that found harmony in an Israeli town. And we gave them the language they needed to spread the word about this little Broadway show that didn’t sound or act like any other. Clio Awards Shortlist – Live Entertainment: Integrated Campaign Gold Davey Award – Integrated Campaign The show won 10 Tony Awards including Best Musical (3rd most in history) The show recouped its investment in only 10 months Role: Creative Director, Strategy, Copy https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1585604873143-APTYS01Y3NNV0IO3JAQE/Screenshot_20200329-200001_Chrome%252B%2525281%252529.jpg Old - How sweet it is to launch Broadway’s Golden Ticket... We used pure imagination to create an everlasting showstopper of a campaign for Charlie and the Chocolate Factory The Musical. Following up the release of the team’s epic TV spot that candy-fied New York, I helped keep the wonder going through native ads choc full of whimsy, and a Wonka-sized experiential activation that social media ate up. #BigCandyApple Gold Davey Award – Integrated Campaign The show opened to the largest advance sales of the season for a new musical The show’s most-shared content on social was the experiential front-of-house that transformed the theatre into Wonka’s factory Fun fact: to recreate Wonka’s iconic contract at 8ft tall (and so close you could lick it), I had to add a fudge ton of words. With a magnifying glass in hand, you might have read my Grandmother’s secret chocolate cake recipe, the entire contract repeated upside down and backwards, and every candy pun known to man…and the Candy Man Role: Copywriter https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1587264111463-Y26VVX4W2GHS6JHQ8E4D/Screen+Shot+2020-04-18+at+10.41.26+PM.png Old - How a play helped thousands of good people find jobs… We deepened our connection to our community with a marketing idea that blossomed into so much more: a job fair that creatively utilized the lobby space at Arena Stage during its production of a new play about the dignity of work called Good People. We got the local government on board and it actually put people back to work. Served over 8,000 community members since 2013 Partnered with over 100 companies including Walmart, Hyatt, and the US Army Now a bi-annual community event Role: Idea and Execution, In-house Marketing Manager https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1585616249564-AXS7EFU8Q6XN5YRSUIRP/Screenshot_20200329-202307_Facebook%252B%2525281%252529.jpg Old - How New York embraced a “9/11 musical”... We told a 9/12 story. Come From Away is the true story of a tiny, remote town in Newfoundland that opened their homes to nearly 7,000 strangers who were stranded in the wake of the tragedy. And we continue to strive to genuinely embody their welcoming spirit by welcoming audiences to “come together at Come From Away.” The show recouped its investment in only 8 months Consistently in the top 5 of Broadway shows for % of Audience Capacity Now one of the longest-running shows currently on Broadway Role: Creative Director, Strategy, Copy https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1585603800082-LCDM465LPAVMVLXJ235O/tumblr_p2rtxtu98z1qe6vjyo1_1280.jpg Old - How we helped Broadway kick-ball-change the world… We went from the chorus line to the picket line with a launch campaign for The Prom, a new musical about big Broadway stars who invade a small town to fight injustice…and all that jazz. Like the show, the key art was both a love letter to the Golden Age of musical comedy and a sign (or two) of the times. Call it The Music Man meets the Women’s March. The client said, “you nailed it on the first try.” And that’ll likely never happen to me again The show went on to make history—and headlines—with the first on-air LGBT kiss at the Macy’s Thanksgiving Parade Role: Key Art Concept, Copy https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1585604158987-F31GMTYBM8C7WKNUO42B/0.jpg Old - Then we tapped into the outsider in us all with a big-hearted awards campaign inviting everyone onto the dance floor: “You belong at The Prom!” The show was nominated for 7 Tony Awards and won Best Musical at the Drama Desk Awards Partnerships with Kenneth Cole, United Nations Free & Equal, and World Pride extended the spirit of belonging Ryan Murphy is now producing The Prom for Netflix—starring Meryl “I swear I manifested this” Streep Role: Creative Director, Strategy, Copy https://images.squarespace-cdn.com/content/v1/5e7fd36685c717027a972f42/1585488383950-28BQR2FO7TDES8Y97CAM/Screen+Shot+2020-03-28+at+9.04.59+PM.png Old 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